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Starting a Business

Starting a Business -VI: Find Appropriate Technologies and Supplies for Your Business

Whether you want to conduct an online or offline business, you will need technology, like the use of computers and printers, and also the software for creating your business invoice. You might also need your own website and social media pages. Apart from this, you will also need office supplies, like stationary, bill books, carry bags if you are a retailer, gifting options, water filter, and coffee counter if you want to serve this to your visitors. When you are deciding the venue of your business, these are the things that you need to keep in mind when you are exploring for advice on starting a business in India.

A few coffee shops and eateries provide free WiFi to all their customers. You can decide what kind of additional services you want to provide your customers and if it requires technology and other utilities in place. You will need to have a list of suppliers for your business. You can do a market research for the same and get a list of suppliers who can provide you supplies that comply with your terms and conditions and quality standards. Among the huge array of suppliers, finding the right few can be a challenging task. This could take more of your time finding the right kind of suppliers of raw material or any of the supplies that your business needs.

  • How to use Google while starting a new business?

If your funds are limited, then you can use Google pages and many other free Google products to promote your business. You can use Google to search for many social media platforms and sign up a business account to promote your business. If you are starting a new business, this is essentially useful to advertise your business for free or for a very low fee.Technologies and supplies for business

You can also use Google to see how your competitors are pricing their products and services. You can also view the feedback and rating of your products and business on Google. You can also contact many potential customers and form a solid customer base online. This is good to create a buzz about your new business. You will find many tools that will let user subscribe to multiple channels that you create for your business online.

You can also use Google analytics tool to generate a report on how your competitors are performing online. You can also see what keywords for your business are being used frequently; you will get segmented information on the web traffic for any website. You can also use Google pages to promote your business even before getting your products into the market. This is called product pre-sales and is applicable, both, online and offline. You can use Google Adwords for all of your online businesses to generate advertising opportunities of placing relevant ads on your website.

  • Why is it important to find the most appropriate technologies and supplies for your business?

When you find appropriate technologies for your business, it makes the entire functioning of the business process easy. You will be able to project a very professional image about your business when you use the necessary technologies and supplies. This will enhance your credibility and give you a chance to find better customers and investors in the future. If you are an IT company, then you will need to implement a proper infrastructure. You might need technologies like VOIP, cloud infrastructure etc. You will also have to specify the operating systems, application etc. which you will be using to conduct your business.

The reach of your business to the targeted audience will be achieved easily when you use the right technology. You will need a dedicated team who will take care of the digital aspect of promoting your business. You as a business owner must be open to use a variety of tools and applications that leverage the presence of your business, both, online and offline.

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